Did you know that the fashion industry is the second dirtiest industry in the world after big oil? Looking at this optimistically means there’s lots of room for improvement. As consumers we can do a lot by refusing to accept this and support brands that care.
How to make the change
Buy clothes from brands that use organic cotton (preferably GOTS certified) or other sustainable fabrics like hemp or bamboo. Don’t give in to fast fashion, buy items that are made to last. Instead of buying three cheap t-shirts, buy a single high quality one. If you miss that carefree shopping experience, why not go on a vintage treasure hunt? You can also shop vintage online via sites like ebay or etsy.
Why make the change?
Cotton farms use heavy pesticides that are harmful to both workers and nature. Then there’s chemicals involved in dying these fabrics. Fashion is also a thirsty business. The making of a single cotton t-shirt and a pair of jeans requires 20 000 litres of water. Synthetic materials are no better, since a single piece of clothing made from for example polyester, nylon or acrylic releases about 1900 microfibers each time it’s washed. These microplastics get into our oceans, where fish can digest them, eventually ending up on our dinner plates.
Be a climate ninja
Join the fashion revolution, a movement wanting to change the way we look at fashion. It’s time to raise our voices and let brands and policy makers know that we think that this is important. There are lots of ways to be a fashion revolutionary, like arranging a fashion revolution march in your city or starting a fair fashion blog.
Watch the documentary “The true cost”, highly recommended for all fashion-lovers out there.
18-24 April 2016 is fashion revolution week. Instagram yourself wearing one of your favourite clothes brands and show the label, hashtag #whomademyclothes.